Direct Mail and Response Mail

Direct mail marketing is coming back and in a BIG way. This former world heavyweight champ has spent the last decade getting pummeled and beaten by the young upstart known as “Pay-Per-Click”. Heck, even that punk kid "Social media" has landed some good jabs. But times are changing, and direct mail is clawing its way to be king of the hill again. 2020 research reveals that even though people feel overloaded by digital advertising, 71% of people still read ads that arrive in the mail.

The direct mail examples below were created while I worked at Heartland Dental and Mid America Motorworks.